Jul 30, 2022
In Money Saving Forum
The epidemic has changed our way of life and habits, bringing us many problems and challenges, but it has also made people pay more attention to health, and more and more people are participating in fitness. These changes represent an important opportunity for the fitness industry. In the Country Email List post-epidemic era, offline gyms should take advantage of their online advantages and meet people's more diverse, personalized, and online health needs through a combination of online and offline sports. The following is a detailed explanation of how gyms should develop in the post-epidemic era. 1. Background Since the outbreak of the epidemic 20 years ago, it has been repeated. In the first half of 2022, severe epidemics broke out in many parts of the country. Beijing was in a semi-suspended state throughout May, with the exception of essential public services, almost all industries stopped operating or worked from home. For everyone, except to do nucleic acid every day, and to take out the garbage and buy vegetables, they hardly go out. On the way to do nucleic acid, I always encounter young men handing out flyers for the gym. Every time you ask me, do you need to swim for fitness? I absolutely refuse. I observed the reactions of passern terms of analyzing user interests, if it is a traditional offline marketing method, this is more difficult to carry out, because there is almost no offline data for support and analysis, and it can only be considered that relying on more understanding of customers and giving yourself , or conduct market research through professional research methods, but these methods can only cover a small part of the vast majority of the group, and the cost is extremely high. The process of research and the selection of research objects are very easy to market the final result, and its credibility is open to question. However, if it is an online scenario, we can accurately analyze tens of thousands or even 100,000 or millions of data based on users' past consumption behavior data, browsing data, etc., and the reliability of the analysis results is greatly improved. Affected by the accidental subjective consciousness of users, the improvement of orders of magnitude also improves the accuracy! Based on such analysis results, Following the above example of fat loss, after analyzing the customer's consumption data, we found that this customer has frequently browsed wedding supplies recently, is a woman, and inquired about some weight loss products, then we can think that the possibility of his upcoming wedding is very high. Gao, according to the marketing algorithm of thousands of people and thousands of faces, we will increase the probability of pushing fat-reducing products, and match them with the content of the bridal wedding. Is it easier to arouse users' interest? 3. Confirm that the requirements match Whether it is online marketing or offline marketing, it is not to persuade customers to buy, but to help customers find a reason to persuade themselves to buy, or to help customers find the right product, only when the customer believes that the confirmed demand matches, A deal is possible. So what we have to do is to help customers, find this point! Put the products that customers are most likely to like in front of him! To do this, we need to analyze the product in detail, summarize its characteristics and attributes, and extract the advantages of the product in different aspects. Types of advantages, after finding these advantages, after these characteristics are presented and emphasized in different ways.